On-campus vs Online: Why the Traditional Classroom Still Holds Unmatched Value

The choice between on-campus, online or hybrid learning has never been more relevant. According to a recent poll by education consultancy CarringtonCrisp, fewer than one-quarter of candidates for graduate business programs now express a preference for studying entirely on campus. This marks a significant shift from just a year ago when 38% of prospective students favored the traditional on-campus experience.

This decline in preference for on-campus learning reflects a broader trend toward remote and hybrid education models. “The Covid pandemic boosted the development and quality of online learning tools,” adds Denise Neu, director of degree programs at the Frankfurt School of Finance and Management. “Today, they are well tested and established, which in turn means that students simply do not need to spend their entire time on campus.” 

However, it’s crucial to consider the unique benefits that on-campus study offers, particularly for those pursuing a Master in Management (MiM) degree. “The vast majority of our students really enjoy campus life. They also selectively decide to do some parts of their programs online and combine the best of the two worlds,” says Neu. 

While the flexibility and convenience of online learning are undeniable, the immersive experience of studying on campus remains invaluable for many reasons.

Networking and building relationships

One of the most compelling reasons to study on campus is the opportunity to build a strong network of peers, faculty and industry professionals. Face-to-face interactions often lead to deeper connections, fostering relationships that can last throughout your career. 

The informal conversations that happen in hallways, study groups, or after a lecture can often lead to insights, collaborations and job opportunities that are harder to achieve through online platforms.

“A key benefit is also the serendipity you get onsite: small talks at the coffee machine, meeting other students who randomly sit next to you – all this is not planned and may lead to great encounters, rich discussions, and new friends,” says Yannick Meiller, associate dean for the Master in Management at ESCP Business School in Europe. 

Also, on-campus students have direct access to a wealth of resources that may not be fully replicable online. This includes libraries, research centers and specialized labs, as well as support services such as career counseling, tutoring and academic workshops. 

Furthermore, many business schools offer exclusive events, guest lectures and networking opportunities that are best experienced in person.

The structured environment of on-campus learning often promotes greater academic discipline and rigor as well. Being physically present in a classroom encourages active participation and can enhance focus and retention. 

Additionally, the immediacy of engaging with professors and peers in real-time discussions helps deepen understanding and fosters critical thinking skills.

“Regardless of how advanced technology may be, it cannot replace the invaluable opportunity of meeting people face-to-face. For professional and personal development, interacting with other students, alumni and teachers who are on campus is incredibly important for candidates to fully develop as individuals,” says Antonella Moretto, associate dean at POLIMI Graduate School of Management in Italy. 

Cultural and social immersion

For international students or those studying in a different city, the on-campus experience provides invaluable cultural and social immersion, too. 

This exposure not only enhances global perspectives but also allows students to develop soft skills such as adaptability, communication and cultural sensitivity — skills that are increasingly important in today’s globalized business world.

Moreover, many MiM programs stress experiential learning through internships, consulting projects and other hands-on experiences. While some of these can be adapted to an online format, the ability to engage directly with companies, attend site visits and participate in live simulations or case competitions on campus can provide a richer, more impactful learning experience.

Finally, studying on campus can play a significant role in helping students develop their professional identity. The physical presence in a business school environment, surrounded by like-minded peers and mentors, often strengthens a student’s sense of purpose and commitment to their career goals. 

The campus setting provides a unique space where students can experiment with new ideas, take risks and grow both personally and professionally.

“Career and networking events are more effective in person and students continue to respond very enthusiastically to these opportunities,” notes Sonia Falconieri, professor of finance at Bayes Business School in London.

“As a result of this, the model that is emerging and that will appeal to students is one that offers a little less in-person teaching supplemented by asynchronous content and enhanced by more in-person employability and career events.”